Facebook Ads Dashboard

Last updated: 43 minutes ago
Spend API Field: spend
Total amount spent on ads
$1,162.93
Impressions API Field: impressions
Number of times ads were displayed
1,011,015
Clicks API Field: clicks
Total clicks on ads
30,296
CTR Computed Value
Formula: (clicks / impressions) x 100
Click-through rate percentage
3.00%
CPC Computed Value
Formula: spend / clicks
Cost per click
$0.04
Conversions API Field: actions[action_type=offsite_conversion.*]
Total conversion events
911
Link Clicks API Field: actions[action_type=link_click]
Clicks on links within ads
22,175
Landing Page Views API Field: actions[action_type=landing_page_view]
Views of landing page after clicking
14,545
LPV Rate Computed Value
Formula: (landing_page_views / link_clicks) x 100
Landing page view rate
65.6%
Sessions API Field: actions[action_type=onsite_web_view_content]
Website sessions from ads
12,007
ROAS Computed Value
Formula: conversion_value / spend
Return on ad spend
49.25x

Ads Performance

Jan 18, 2026 - Jan 25, 2026 | Click column headers to sort

Ad Name Campaign Spend API: spend Impr. API: impressions Clicks API: clicks CTR Computed: (clicks/impressions)x100 CPC Computed: spend/clicks
Lower is better 		Link Clicks API: actions[link_click] LPV API: actions[landing_page_view] GA Sessions Google Analytics: sessions
Matched by UTM/ad name 		GA Engaged Google Analytics: engagedSessions
Sessions with engagement > 10s or conversion 		Conv. API: actions[offsite_conversion.*]
Summer Sale - Video Ad
ACTIVE
 Summer Sale 2026 $241.62 242,917 7,793 0.00% $0.00 5,785 4,090 0 0 251
Summer Sale - Image Carousel
ACTIVE
 Summer Sale 2026 $194.24 217,095 7,592 0.00% $0.00 5,632 3,598 0 0 221
Brand Story Video
ACTIVE
 Brand Awareness Q1 $226.75 152,464 4,336 0.00% $0.00 3,178 2,234 0 0 127
Customer Testimonials
ACTIVE
 Brand Awareness Q1 $244.08 232,271 4,854 0.00% $0.00 3,424 1,929 0 0 178
Free Consultation CTA
PAUSED
 Lead Generation $256.24 166,268 5,721 0.00% $0.00 4,156 2,694 0 0 134

Legend

Facebook API field
Computed value
Google Analytics field
Green Top performer (top 33%)
Yellow Average performer
Red Needs attention (bottom 33%)